Novella means new. The egg, used in place of the 'o' in Novella, symbolizes new life and new beginnings. The egg can also be interpretted as a person embracing or celebrating with their arms raised. It is also the golden egg that represents financial security.
Resembling a locket with paper silhouette portrait cut-outs, the logo is based the rationale that in the old times, paper silhouette portrait cut-out of a persona’s dearest (often a lover) was kept in a golden locket and worn close to the heart, to remind them of the love they shared. Caché has its patrons close to its heart.
In 2011, VAFF celebrated its 15th birthday, which it celebrated with City of Vancouver's 125th anniversary. Using the theme "Love Letters to Vancouver", VAFF was looking for a visual message that would resonate with the audience.
Beautiful photos of the museum and portraits of the diverse population of BC established a direct connection between the viewers and MOA.
Hearts from the earth.
The corporate logo was a capital letter ‘E’ with a circular dot in the center, which in negative space gave the illusion of a capital letter ‘I’, and a person sitting at a desk/workstation.
The corporate logo highlighted the virtues of the Hub: Safe, Connected, Stable and Open. References to way finding systems (Helvetica, the same typeface as the New York subway system, was used) resonated with the youth who might also be seeking directions in their lives.
Pen and watercolor illustrations
Gillian is passionate about connecting things–ideas, people, solutions–using graphic design and technology. She has a bachelor degree in Systems Engineering from Simon Fraser University (in BC, Canada), and has more than 10 years of industry experience in high-tech companies as software tester and UI designer. In 2010, Gillian left a stable job to go back to school to pursue graphic design. She is now looking to apply her skills and talents by collaterating with other creatives. In addition to graphic design, Gillian is also an event photographer. Check out her facebook page to see photos she took!